In architecture, advocacy is a way of communicating ideals by applying them through a body of work. The founder and CEO of Architecture 2030, Edward Mazria, demonstrated this throughout his personal architecture career and into Architecture 2030.

Edward Mazria advocates sustainability, reducing energy consumption and greenhouse gas emissions, and the use of new technologies and innovations in the process of reaching global environmental goals. Many of his buildings in New Mexico, including the Bosque School in Albuquerque and Genoveva Chavez Community Center in Santa Fe, use passive solar heating and water harvesting strategies, which communicate his strategy towards design advocacy.

Mazria became so involved in his values towards a better future, that he closed his architecture practice to dedicate all of his attention towards the Architecture 2030 project.

Before Architecture 2030, his body of work also spoke measures towards sustainability. Genoveva Chavez Community Centerctice to focus on transforming the Building Sector (which is responsible for almost half of all fossil fuel consumption and greenhouse gas emissions) from being a part of the problem to a solution to the crisis, thus founding the Architecture 2030 Challenge.

Design Advocacy takes more than just good intentions, but action and sometimes, radical decisions. Mazria’s ideals were incorporated into legislation when Congress passed the Energy Independence and Security Act of 2007.

Read more:
Edward Mazria: http://www.mazria.com/profile.html
Architecture 2030: http://architecture2030.org/about/